Brands profit billions from inflated prices you should never (ever) have to pay.
There’s nothing regular about the way things are priced now; it’s unregulated and out of control. We’re here to show you what you should be paying for essentials you already buy, and when you should buy them.
One deal a day. Thousands in savings a year.
Nature Valley GRANOLA BARS & SNACKS
AVERAGE PRICE | $4.28
STOCK UP NOW PRICE | $1.99
PRICE INFLATION SINCE 2019 | +72%
PRICE HIKE: 2x THE RATE OF INFLATION
Nature Valley granola bars cost $2.48 in 2019 and $4.28 today — a 73% price increase in six years. US food inflation over the same period was approximately 28%. General Mills raised prices by more than 2.6× the rate of inflation.
The cost of oats, the primary ingredient, rose approximately 18% over the same period. The gap between ingredient cost increases and retail price increases is where the margin expansion happened. Stock up when they reach $2.00 and below.
Stock Your Shelves for $1.99
Stock Your Shelves for $1.99
On sale at CVS through May 24th with Extra Big Deals program-
![59.9%]()
Average brand price hike
Across iconic, brand-name food and household essentials
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Grocery inflation
From 2019 to 2026
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![$14.49]()
Average ground coffee price
Folgers is up ~81% since 2019
2.7x inflation
One app. One way to save on what you already buy—without all the couponing work.
Price tracking, stock up notifications, and the truth about what you’re actually paying for—and why. We’re doing something big here; we’d love to have you along for the ride.
